The Jacksons London
The Jacksons was founded in Notting Hill in 1998 by costume designer Louise Jackson, who began with a pair of flower-covered flip flops and a workshop of friends and family. What it became is something more considered: one of the world’s most recognisable independent accessories labels, built around the handmade jute word bag and a supply chain that employs a lot of artisans across many villages in southwest Bangladesh. Louise designs every piece in her London studio. Each bag is made entirely by hand using traditional macramé technique, from naturally grown jute that requires no irrigation and absorbs carbon as it grows.
We stock The Jacksons at Bleue because the bags are genuinely unlike anything else. The word bags — Bonjour, Ciao, Bon Voyage, More Amore — are conversation starters in the most literal sense. Our customers wear them on planes and through markets. Someone always asks. They are made to last, made to be noticed, and built with a rigour of purpose that few accessories labels at any price point can match. The handmade process means small natural variations between pieces are part of what you are buying — no two bags are identical.
The Jacksons London — Your Questions Answered
Who founded The Jacksons London?
The Jacksons was founded in Notting Hill, London, in 1998 by Louise Jackson, a former costume designer, and her husband Joey. The label grew from a small accessories workshop into one of the world's most recognised independent bag brands, built around Louise's design collaborations with artisan communities in Bangladesh. The Notting Hill studio remains the creative home of the brand.
What are The Jacksons bags made from?
The Jacksons bags are made from natural jute grown without irrigation or pesticide in southwest Bangladesh. Jute absorbs carbon as it grows, making it one of the few genuinely carbon-neutral natural fibres. Every bag is handmade by artisans using traditional macramé and weaving techniques — no two are identical, and the natural variation between pieces is part of the craft.
What is The Jacksons word bag?
The word bag is The Jacksons' signature design — a handmade jute tote bearing a single word or phrase woven in contrasting natural fibre. The concept came to Louise Jackson while working in Bangladesh, when she taped the word "Smile" onto a bag and saw immediately how it landed. The bags are now recognised globally as the original jute macramé word bag, available in styles including Bonjour, Ciao, Bon Voyage, Merci, and More Amore.
Are The Jacksons bags ethically made?
Yes — this is central to the brand, not a footnote. The Jacksons works with over five thousand artisans across sixty villages in southwest Bangladesh, the majority of them women. Louise Jackson's stated mission is to use design to create employment that leads to independence, healthcare access, and education. The jute itself is a zero-input, carbon-absorbing crop. The ethics run through every part of how the bags are made.
Where can I buy The Jacksons in London?
Bleue in Marylebone stocks a curated selection of The Jacksons word bags and accessories at our boutique at 10A St Christopher's Place, London W1U 1NF — two minutes from Bond Street station. Shop online at bleue.co.uk with free UK delivery, or visit us in store to see the current words and colourways in person.
The Jacksons is stocked at Bleue, 10A St Christopher's Place, Marylebone, London W1U 1NF — two minutes from Bond Street station. Our team can help you find the right word, colour, and style in store or by email.
Also stocked at Bleue: Devotion Twins — hand-embroidered cotton and linen from Athens.